Sweed Journal

Sweed x Fabrique 🩵🧑🏼‍🍳🫖🍰

We had the honor of inviting our Sweed friends for an overnight escape to the English countryside to celebrate that we’re now available at M&S in the UK. David Zetterström – pastry chef and founder of the Swedish bakery Fabrique with locations in New York, London and Stockholm, joined us for a baking class of the viral princess cake. Hitta din närmaste M&S-butik här. Gemma Rose Breger & Samantha Silver Kerri Northcott & Pascale Banks David & Vincent Ford Louise Boyce & Bryony Blake The cutest bakers Erica Matthews Tadaa! Sofia Crisafulli & Lolanda Dibattista Use this recipe to bake a Swedish classic – enjoy!

THE SHOCKING RESULTS☁️

We’re obsessed with Sara’s lash results — just look what she dropped in our DMs!  Eyelash Growth Serum + Cloud Mascara = Dream Team. Ready for your lash glow-up? Köp looken här. Köp looken här.

Capsule Collection - Part 2: Eyes

How to build your Capsule Collection Part 2: Eyes When you have your basics in place, it’s time to experiment and make your look more personal! For me, makeup is a way to express a certain mood or create a look for a special occasion. There’s many ways of doing this, but this time we will have some fun with our Satin Eyeliners and get creative! Shop Satin Eyeliner - Mink Greige here. Shop Satin Eyeliner - Golden Beetle here. Shop Satin Eyeliner - Diana Blue here. Shop Satin Eyeliner - Margaux Bordeaux here. Shop Satin Eyeliner - Euphoria Silver here. Shop Satin Kohl Eye Pencil here. Shop lashes here. Shop capsule collection here.

INTERVIEW: PATI DUBROFF

Meet the makeup legend and Sweed friend Pati Dubroff! Pati have painted iconic looks for almost 40 years and have celebrity clients such as Margot Robbie, Kirsten Dunst, Sofia Richie and the Olsen sisters to name a few. Pati’s makeup looks are some of the most copied ones in the industry. We had the honor to have her with us during our Turtle Expedition in Costa Careyes, Mexico. We chatted about her best beauty tips and she shared her inside guide to her favorite spots in Los Angeles. Köp Patis favorit Sweed produkter här. YOUR BEAUTY MOTTO? Be confident in who you are and highlight what you think is your best quality. Don't try to erase things. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? I would be a chubby lip crayon that I could use on my lips and my cheek—I love multitasking. Le Lipstick - 90’s Model, it's kind of amazing, kind of everything. WHAT WAS YOUR FAVORITE ACTIVITY ON THE SWEED TURTLE TRIP? Baby turtles and the sound healing were truly special. That place! WHERE’S YOUR HAPPY PLACE? I mean, look at this place! I think I’ve found my happy place here in Costa Careyes. India is also my happy place. I believe it’s so important to travel—to expand your mind and heart through new experiences. If you have the opportunity to travel, go for it. Always keep an open mind and heart, and be receptive to other cultures. It truly fills you in a way that's magical. YOUR TOP 3 SWEED PRODUCTS AND WHY? WHAT’S YOUR FAVORITE LOOK YOU EVER CREATED? I’ve been really lucky to work on some iconic photo shoots, magazine covers, and red carpets. It’s hard to choose a favorite! But I think the most memorable body of work for me was the Barbie press tour. WHAT'S YOUR BEST BEAUTY HACK? Köp Eyelash Curler här. WHAT’S YOUR FAVORITE SPOTS IN LA? I live on the east side, so I'm an east side kind of girl. I love a restaurant called All Time, and you can go there all the time. It’s great for breakfast, lunch, and really magical for dinner. Mozza Osteria has been one of our favorite spots for years. When I go hiking in Griffith Park, there's a place called The Trails Café where I often stop for coffee. There's also a beautiful lake in the Hollywood Hills, not many people know about—Lake Hollywood. It's a reservoir, and there's a fantastic walk or bike trail around it, plus it's a great spot to see the Hollywood sign. Köp Patis favorit Sweed produkter här.

Capsule Collection - Part 1: Base

How to build your Capsule Collection Part 1: Base I’m all about less-is-more and think beauty should be simple. Here’s my absolute must haves on how to build a strong capsule makeup-wardrobe that works all year around. Refresh your makeup bag with clean and vegan staples!   Foundation It’s always good to have two foundation shades to use through the year. One for your skin when you’re as pale as you get and one for when you’re tanned. I use shades 06 and 09. Mix and blend together through the seasons. Shop Glass Skin Foundation here. Powder 2.  I use our Miracle Powder in shade 02 all year around since it has skin matching pigments. I use it daily when I want a light fresh look with nothing else underneath, or on top of my foundation to fixate when I want more coverage. Shop Miracle Powder here. Blush 3. I’m a big fan of fresh rosy cheeks. I use Cheeky for the perfect allround shade. When I’m tanned, I love experimenting with colors based on the look and season. Shop Air Blush Cream here. Lips 4. I think it’s good to have two choices for lips in order to switch depending on your mood and occasion. Here’s my two favorite ones that I use all the time. I think it’s good to have a Nude Lip Combo and a more colorful combo to play around with. Shop the Lip combo here. Eyes 5. It’s an absolute must for everyone to have a bright and a brown pencil in their capsule makeup wardrobe. You can create multiple looks with both. Everything from a classic wing and a smokey eye – to just a fresh look that makes your eyes look bigger. Shop Satin Kohl Eye Pencil here. Mascara 6. A fresh mascara to switch every 3 months. Shop Cloud Mascara here. Eyebrows 7. No matter how much or little makeup I have on I always need to fill in my brows with our Brow Pencil in Medium Brown. It creates super thin, hair-like strokes. I prefer having quite light brows since it gives a softer look. Shop Brow Pencil here. Tools 8. High quality tools, such as pencil sharpener, powder brush, blush brush, foundation brush, eyeshadow brush, angled/spolie & a lash curler are essential! Shop the tools here. A fresh makeup bag 9. Make sure to switch your makeup bag every now to make the experience more enjoyable. Shop capsule collection here.

SPRING IN ROME

At Hotel De La Ville in Rome, we had the pleasure of hosting a lunch with our Italian Sweed Friends to celebrate spring. A heartfelt thank you to everyone who joined us on this magical day. Con amore,Gabriella Elio Federica Scagnetti & Gabriella Elio The beautiful table setting The stunning Corinne Pino Chantal Ciaffardini, Raffaella Modugno & Jessica Amendola Beauty of Rome Our sweet guests Alexandra Eklund Federica Lucaferri & Gabriella Elio Gaia Mossini & Jenny Denucci Gabriella doing her magic Jasmin Zangare & Martina Trinca Of course we eat pasta in Rome! Giovanna Abate, Gabriella Elio & Sabrina G.Negri Ginevra Giaccherini & Manuella Genovese Federica Scagnetti Corinne Pino & Sweed´s Influencer Marketing Coordinator Izabella Sabrina Conti & Irene Prosperi  

INTERVIEW: KATE HUTCHINS

Meet our Sweed friend, Kate Hutchins! A London-based fashion and beauty icon, Kate shares her elegant lifestyle and passion for professional horseback riding with 1.6 million women worldwide through Instagram, TikTok, and YouTube. We had the honor of having Kate as a guest on our Turtle Expedition to Costa Careyes in Mexico and took a moment to catch up with her while she shared her beauty secrets. Köp Kates favorit Sweed-produkter här. WHAT WAS YOUR FAVORITE ACTIVITY ON THE SWEED TURTLE TRIP? My highlight was the Turtle Release. It was such a magical and really moving experience. Seeing how small the turtles are and seeing them going to the big wide world, was so touching. Something I'll never forget.  WHAT ARE YOU MOST EXCITED ABOUT THIS YEAR? I have been working on a secret project that involves horses. It has been the most challenging thing I've ever done. I can't wait to share more about the project later on this year! WHAT ARE YOUR TOP 3 SWEED PRODUCTS AND WHY? 1. I love the Eyelash Growth Serum, because it made my lashes so long, thick and healthy. 2. Close contender is the Lash Lift Mascara. It gives you so much definition and length on your lashes. I have it in the dark brown color because I think it's a lot more soft on my face and I really like that. WHAT'S YOUR BEAUTY MOTTO?    That your "beauty comes from within". If you are a happy and kind person, I think your beauty really shines out. WHAT'S YOUR BEST BEAUTY HACK? The uglier you go to sleep, the prettier you wake up. Slather on all of those creams, do your slugging and put your hair in the heatless curler. Then you wake up ready for the day and looking fresh and glowy. HOW DO YOU STYLE YOUR HAIR? I use the Maria Nila - Sea Salt Spray! It's incredible. Because when you're in a hot environment like this, it gives you that extra texture and that gorgeous beachy look! IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? I would be the Miracle Powder. Because it's easy, clean and practical. It gets the job done, and it's also one of my favorite products!  WHERE'S YOUR HAPPY PLACE? In the saddle! So the fact that we got to horseback ride on this trip was my dream come true.  WHAT'S YOU FAVORITE DATE NIGHT SPOT? Dinings in Marylebone, it's very cute and cozy and not very fancy, but the food is SO good! WHAT PLACES DO YOU LOVE GOING TO ON THE WEEKENDS IN LONDON? On a Saturday, I love to meet up with my girl friends, we have a walk down the Kings Road, look at the shops and then get brunch at Colbert on Sloan Square. YOUR FAVORITE SALADS BAR AND PILATES IN LONDON? This is a takeaway, The Salad Project. It's so good. You get to choose your base and the sides, I just love it! I get it about 3 times a week. I also love a Sunday pilates session at Pilates In The Clouds, which is in Notting Hill.  Köp Kates favorit Sweed-produkter här.  

Where Beauty Meets Nature - Our First Brand Trip To Mexico

Sitting on a plane, heading home from the most incredible trip of my life, I can't help but feel overwhelmed with gratitude. I had the joy of bringing together 12 amazing women from around the world to Mexico so they could experience what Sweed is all about. As a clean and vegan beauty brand, it has been my dream to share my Sweed world – drawing people closer each day. Our passion for professional makeup, love for nature, and commitment to saving baby turtles brought us together. We laughed, cried, and learned from one another throughout this journey. We watched whales, released baby turtles, and went horseback riding along the beach at sunset.To me, beauty is about feeling comfortable in your own skin, embracing your features, and being unapologetically yourself. I remember exactly why I started in this industry at the age of 15 – it was to make women feel confident and happy in their own skin. Here are some highlights from the trip: TURTLE RELEASEOff to Rescue Baby Turtles! This was truly a moving and magical experience. Watching the baby turtles take their first steps toward the ocean and freedom is something we will never forget. We had the incredible opportunity to learn all about sea turtles from Caitlin, the biologist at The Careyes Foundation. Sea turtles play a vital role in ocean health by feeding on jellyfish, preventing the overpopulation of sea sponges, and grazing on seaweed to maintain healthy beds that protect marine ecosystems. Sadly, 1 in 7 sea turtles are endangered. For every mascara sold, we rescue a baby turtle through the organization Billion Baby Turtles. BOAT TRIP WITH WHALE WATCHINGWe went on a boat trip on the turquoise pacific ocean. We were fortunate enough to spot some majestic whales. Their grace and power left us speechless. As if that wasn’t magical enough, a tiny turtle popped up to say hello. PICNIC AND BEACH DAYThe boat took us to a hidden, secluded beach. Surrounded by nature’s beauty. The calmness of the ocean, warmth of the sun and the sound of gentle waves created the perfect setting for a picnic on the beach. MAKEUP CLASSA clean and vegan Sweed masterclass with a view! Gabriella shared her best tips and tricks as a professional makeup artist while taking our guests through each product, ingredient and what Sweed is about. With the ocean as our backdrop, she guided us through various techniques to achieve her signature no makeup-makeup look. HORSEBACK RIDING & MARGARITA CLASSHorseback riding along the beach during sunset, followed by a margarita and guacamole-making class. A relaxed and memorable afternoon, filled with laughter, storytelling, and warmth. SOUND HEALINGOn the last day, we headed to La Copa del Sol for a magical sound healing session guided by Niki Trosky. It was held in this stunning creation by Gian Franco Brignone represents the woman, and stands proudly on a cliff overlooking Playa Teopa. Known for its acoustic and visual beauty, it captures the sun’s rays and creating a powerful atmosphere. After a peaceful and emotional sound healing session, we left feeling completely at peace. NIGHTTIME AT CASA SWEEDOur gorgeous guests during nighttime. A week of unforgettable moments—where nature, connection, and beauty came together in the most magical way. We are above grateful for this outstanding trip together with the best group of inspiring women possible!

The Ultimate Lash Routine

Simple routines and habits to ensure long lush lashes this year. 1. NEVER SLEEP WITH MAKEUP ON Always remove your makeup before bed to let your lashes rest overnight. 2. BOOST YOUR LASHES Apply our Eyelash Growth Serum every night before going to bed to promote longer and fuller lashes with a beautiful lift and gloss-effect. Ingredients like peptides, keratin and pumpkin seed oil works its magic while you are asleep. 3. WATERPROOF OR WATER RESISTANT? Waterproof mascara is tough to remove and dries out your lashes, which can lead to lash damage over time. We offer water resistant mascaras - they stay thru tears, sweat and rain, yet are easy to wash off at night. 4. SLEEP MASK = NO GO Using a sleep mask can be harmful to your lashes. When the mask rubs against your eyes, it can cause friction and disrupting your natural lash growth and effect the shape negatively. 5. REPLACE YOUR CURLER PAD Replace your eyelash curler pad regularly to avoid lash damage. A worn or dirty pad can cause friction and break lashes. WHY DOES MY EYE MAKEUP NEVER STAY ON? We’ve heard this so many times. Very often, it’s not about the products—it’s more about what you have underneath. Make sure not to use any oil-based makeup remover. If you have any oil leftover on your skin, it can lift and dissolve your new makeup—especially on the eye area and on your lashes. Also, make sure that your eye cream is not too heavy so it doesn’t dissolve your makeup and mascara. Start your lash journey here!

How To Make Your Eyes Look Bigger And More Awake

No sleep? No problem! Följ Gabriellas steg-för-steg-guide för att öppna upp dina ögon och få dem att se mer vakna ut på ett ögonblick! GET THE FULL LOOK Köp hela looken här!

2024 Wrap Up In Amsterdam

Sista eventet för i år och jag kunde inte ha önskat mig ett mer perfekt sätt att avsluta 2024. Vi samlades på det vackra Pulitzer Hotel i Amsterdam för en underbar lunch. Det var den perfekta stunden att reflektera över det fantastiska år vi har haft på Sweed och visa min tacksamhet till alla som är en del av denna resa. Jag önskar er alla en underbar julledighet och ser fram emot var 2025 kommer att ta oss! Varma hälsningar,Gabriella Elio Linda Tol, Jolie Lot, Nicole Ballardini & Gabriella Naïma Bremer & Angela Onuoha Gabriella berättar om Sweeds resa Vackra Caylin Gabriella, Jaqueline Hoogendijk & Isabeau Ottevanger Quinty Trustfull & Maureen Powel Debbie Zwiers & våran Marketing Coordinator Izabella Hajar & Nisrina Sbia Wout Philippo, Candle Siërra & Giorgina Juanita Fleur Dijkstra Viviënne De Rop, Naïma Bremer & Gabriella Florance Snellers & Dominique Samuel Julstämning i Amsterdam Candle Ravelle Siërra Hazjar from The IT Agency, Anna Noëlle Kaffé & Janine Kho Annelijn Sinjorgo & Billie Rose

Snowy Warsaw ❄️

I ett snöigt Warszawa hade vi glädjen att hålla ett magiskt lunchevent på fantastiska Belvedere restaurangen. Omgivna av vinterns magi och den varma gemenskapen samlades vi för att fira skönhet, innovation och Sweeds otroliga community. Ett varmt tack till alla som deltog denna speciella dag – er närvaro gjorde dagen oförglömlig! Kärlek,Gabriella Elio Den magiska dukningen Gabriella & Kinga Jetkowska Sweed goodies Marta Waglewska från Vouge Kasia Zaremba, Gabriella & vår Marketing Coordinator Izabella Den fantastiska restaurangen Belvedere Marta Sliwinska & Gabriella Lily Molczanow Ola Szkolda & Angelika Mucha Marina Roman Aga Wilk & Gabriella

Sweed-mas Lunch At Chateau Marmont

Vi firade lanseringen av The Glass Skin Foundation tillsammans med vårt makeup-artist-community och våra Sweed-vänner i LA. Min makeup-hjälte Pati Dubroff var där, tillsammans med andra makeup-legender som Jennifer Tioesco, Katey Denno, Jose Corella och Nova Kaplan. Det var ett riktigt "pinch-me moment" att få fira detta med branschens OG-kollegor! Kärlek, Gabriella Elio Gabriella & Pati Dubroff. Elizabeth Seropian & Rachel Anise. Katey Denno. Den fina dukningen. Jose Corella & Nova Kaplan.  Ashley Graves & Gabriella. Megan Lombardi. Liz Castellanos & Marissa Montgomery. Avry & Adison Justis. Andrea Rodriguez & Schae Breezy. Heaven Marley. Gabriella & Jenna Anton. Tack till alla som kom och förgyllde denna dag!  

ELLE Italia: The Most Loved Eyelash Lengthening Serum

Sedan det lanserades har Sweeds ögonfransserum varit en bestående bästsäljare. I början av året gick det viralt på TikTok, men till skillnad från många trender och produkter som snabbt försvinner har det vunnit många hjärtan, inklusive kändisar som Valentina Ferragni. Hon har kallat det en av sina skönhetshemligheter tack vare dess otroliga effektivitet. Pro Eyelash Serum är nu utan tvekan en av de mest älskade produkterna i sin kategori – om inte den mest älskade – av en bred och mångsidig publik. Hemligheten bakom dess framgång ligger i att det verkligen fungerar. När den används regelbundet en gång om dagen, låter det fransarna växa ostört och bli extremt långa – till och med längre än vad vi vanligtvis förväntar oss jämfört med andra fransserum. Enligt konsumenter och recensioner är detta serum ett av de mest effektiva på marknaden. Dess framgång beror inte på någon magisk ingrediens, utan snarare grundaren och makeup-artisten Gabriella Elio’s, förmåga att utveckla en naturlig och ren formula – fri från skadliga ämnen, men som trots det ger fina resultat. Serumet innehåller inte prostaglandiner, ett hormonbaserat ämne som används i medicinska behandlingar för ögonåkommor. Även om det har visat sig ge fylligare fransar, så har den också orsakat olika biverkningar, som irritation och pigmenteringar runt ögonlocksområdet. Prostaglandiner är till och med förbjudna i flera länder, inklusive Sverige, där Sweed har sitt ursprung. Serumet innehåller inte heller ricinolja, som visserligen kan vara fördelaktig för att stimulera hår- och ögonbrynstillväxt, men som är alldeles för kraftigt för ögonfransar. Hur fungerar det? För att ge näring och stärka fransarna, samt för att förlänga deras tillväxtfas från tre-fyra veckor upp till åtta veckor, innehåller serumet hyaluronsyra, en mix av peptider, biotin, pumpafröolja och veganskt keratin. Dessa ingredienser är skonsamma och irriterar inte eller skadar ögonenområdet. Serumet appliceras varje kväll längs fransraden. En flaska räcker i ungefär tre månader och kan även användas på ögonbrynen för att stimulera återväxt och öka fylligheten. Läs hela artikeln här! Köp Eyelash Growth Serum här.

Vienna Has My Heart

Vi hade en härlig lunch i hjärtat av Wien, omgivna av underbara människor och inspirerande samtal. Tack till alla fantastiska kvinnor som var med oss!  Vienna has my heart, Gabriella Elio Giuliana från @loveaglowyskin_ & våran Influencer Marketing Assistant Izabella. Gabriella berättar om Sweeds resa. Yvonne Bernhard, Anna Posch & Sermin Kaya. Gabriella & Nora Kahn. Bianca-Olivia Konarzewski & Giuliana.  Våran fantastiska Air Blush Cream i färgen Lucky. Tack till alla som var med oss denna härliga dag!

Athens By The Sea

På det vackra, solbelysta Bungalow 7 vid havet i Aten arrangerade vi en inspirerande brunch för att fira Sweeds resa. Med Saroniska viken som bakgrunden fick gästerna njuta av en eftermiddag fylld med skönhet, innovation och gemenskap. Tack till alla som var med och gjorde denna dag vid havet oförglömlig. Låt oss se fram emot många fler gemensamma stunder fyllda av skönhet och inspiration med Sweed! LOVE,Gabriella Elio Influencer Marketing Assistant Izabella, Christina Stavrou & Gabriella. Ioanna Siampani & Ria Kanakari. Våra underbara gäster som minglar. Christina Kanellopoulou & Nafsika Pan. Valeria Kovalenko & Spyridoula Andrioti. Vanessa Florou, Gabriella, Gio Dreveli, Izabella & Christina Stavrou. Våran fantastiska The Makeup Bag. Anestis Evangelopoulos & Gabriella. Provar vår bästsäljare Le Lipstick. Gabriella & Hanna Schumi. Den magiska vyn! Ioanna & Lia Barola. Alexia Sakellariou, Spyridoula Andrioti, Katerina Filaktoy & Maritina Andrioti. Tack till alla som kom och delade denna oförglömliga dag med oss!  

Greetings From Canada

Ett stort tack till alla som deltog i vår frukost-masterclass i september. Det var en fantastisk morgon tillsammans på The Detox Market i Toronto. Vi är fortfarande överväldigade av att ha fått se så många fina och varma personer där. LOVE,Gabriella Elio Ett bord fullt med godsaker. Trulee Rodney & Bella Krys provar några produkter. Gabriella använder våra fantastiska Satin Eyeliners på Melissa Picken.  Gabriella & Mel Hwang. Tack till alla som deltog denna mysiga morgon!

Hello from the Big Apple 🍎

Jag var så glad över att vara tillbaka i New York – drömmarnas stad. Vi höll i ett par event på The Detox Markets butik i SoHo.  En av de bästa sakerna jag vet är att få träffa vårt community. Det är så roligt att träffas i verkligheten och få dela med sig av Sweeds resa. Gabriella och vackra Nil Sani. Demi Ngai & Elle Jowett. Yulia Fadeeva-Hashem. Underbara Marissa Ren. Nora Gjieli & Sophia Raedemato. Gabriella & Julia Kulik. Tatiana Gerusova & Alana Paolucci.

This seasons it-blush 🍎

Nyckeln till att hitta harmoni i din makeup är att matcha nyansen på blush med läpparna. Det görs snyggast med säsongens it-nyans – vår Air Blush Cream i Fancy Face. Jag älskar att ha en kall röd ton som ger känslan av att man precis kommit in från en lång höstpromenad.  Följ min 3-stegs guide nedan!  Köp Fancy Face här.       

Interview: Anine Bing

  Get to know the power woman, founder and Sweed Friend Anine Bing. Since launching the fashion brand that bears her name in 2012, Anine Bing has captivated women around the world with her effortlessly chic, rock’n’roll-inspired designs that balance Scandinavian minimalism with Los Angeles edge. Köp Anines favorit Sweed-produkter här. WHAT'S YOUR TOP 3 SWEED PRODUCTS AND WHY? The Eyelash Growth Serum is my number one without a doubt. I am obsessed. Also I'm in love with the Cloud Mascara and the Air Blush Cream in shade Lucky. But honestly, all the products are so good, it's hard to choose only three! Köp Eyelash Growth Serum här.  WHAT'S YOUR FAVORITE BOOK? The Power Of Now by Eckhart Tolle. I read it for the first time 10 years ago and now again this summer. We all live such busy lives and forget to actually be present in what we do and in each and every moment, so this book is a beautiful reminder to stop and appreciate the life around us. WHAT'S YOUR BEAUTY MOTTO?      Less is more. I love dewy, glowy skin, a pink blush and a tiny bit mascara and I'm out the door. WHAT'S YOUR BEST BEAUTY HACK? Best beauty hack is celery juice or lemon water in the morning. It works wonders for the skin but also my body. I also make sure to get 8-9 hours of sleep. I go to bed before 10 PM most nights. WHAT ARE TWO THINGS YOU CAN'T LEAVE THE HOUSE WITHOUT? I never leave the house without my Sweed blush and of course my Anine Bing sunglasses.  Köp Anines favorit blush här. WHAT'S YOUR HAPPY PLACE? Home. I love being home. We live in beautiful Montecito and just love our house, the beach and nature close by and the peaceful energy I'm surrounded by here. I don't take any of it for grated and am just so grateful for the life we have built. Beautiful Montecito, California.   HOW DO YOU RECHARGE AND GET ENERGY? I love doing hot yoga, hiking or sometimes I recharge by just laying on the couch watching a movie and eating my favorite candy. Life is all about balance :) I also love singing and writing music. That always fills me with joy and new energy after a stressful time. WHAT IS THIS CHAPTER IN YOUR LIFE ABOUT? Balance. I am hoping to find more balance after 12 intense years of building a company while raising two kids, so that is my goal for the year ahead. BEST BUSINESS ADVICE? Stay true to yourselves and your own vision. Roll up your sleeves and get to work as success doesn't happen overnight. And most of all stay humble. Anine Bing store in Melrose, Los Angeles. WHAT DOES A TYPICAL TUESDAY LOOK LIKE FOR YOU? I always start my day with breakfast with the family. Then I drop the kids off at school and my day gets busy with zoom meetings, answering emails, doing design research etc. I work from home most days but go into my office once a week where I meet with my different teams. I spend most of my time in the design studio and everything creative. I also do weekly meetings with my executive team who update me on how the overall business is doing, where we are opening stores next and we brainstorm what's next for Anine Bing. Other days I'm on photo shoots. We recently shot Kate Moss which was a highlight for sure. I feel very grateful I get to do what I love. In the afternoons I hang with the kids, have dinner with the family and then I catch up on a bit more work when they are asleep. Köp Anines favorit Sweed-produkter här.

Sweed x Lydia Millen

We recently celebrated our Sweed x Lydia Millen launch at Space NK in London. Lydia is a loyal Sweed friend and has used our products for years. The collaboration came to life organically when I asked if Lydia would like to create a lip collection, which transformed into The Eternal Bloom edit. Thank you to everyone who came, it was an incredible turn out with top journalists, influencers and makeup artists. I’m beyond grateful for your continuous support. Love, Gabriella, the Founder Lily Pebbles, Emma Guns & Emily English. Lydia Millen & Gabriella Elio. Alex Collins. Jo Good, Nadine Baggott & Gabriella Elio. Paula Sutton & Josephine Jusderose. At Space NK in London. Gabriella Elio & Yasmine Zweegers. Lauren Wigley, Charlotte-Belle Tobin & Vanese Maddix. Anna Lingus & Lydia Millen. Yasmin Salmon, Gemma Peace & Georgia Rose. Kate Hutchins & Laura Blair. Lydia Millen, Mira Parmar & Gabriella Elio. Katy Jane & Willis Galbraith. Gabriella Elio & Alessandra Steinherr. Famida Pathan, Jackie Tyson & Alexis Day. Köp hela kollektionen här.