Bästsäljare
BÄSTSÄLJARE
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GET THE LOOK
Miracle Powder
Air Blush Cream
Satin Kohl Eye Pencil
Le Lipstick
Lip Liner
GET THE LOOK
Skapa Gabriellas "5 min office look" med flera av våra bästsäljare för en snabb, komplett look.
Alla produkter
COMPLEXION
Miracle Powder
Air Blush Cream
ÖGON
Satin Kohl Eye Pencil
LÄPPAR
Le Lipstick
Lip Liner
Alla produkter
COMPLEXION
Miracle Powder
Air Blush Cream
ÖGON
Satin Kohl Eye Pencil
LÄPPAR
Le Lipstick
Lip Liner
miracle powder
Miracle Powder fungerar som ett magiskt filter på huden. Den otroliga formulan ger en blur-effekt och naturlig lyster.
SWEED X ELISA MAINO
“From the perfect nude lip combos to the radiant bronzer and highlighter powders, every shade is a flawless choice!” - Elisa Maino
NYHETER
NYHET
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NYHET
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Modern falsies are wispy, lightweight and next-to-natural. For those who want zero detection lash work, there are even those that mimic gossamer fine hairs for a ‘no lash’ feel. Kim Kardashian, Hailey Bieber, Iris Law and Olivia Rodrigo have all been spotted wearing Swedish brand Sweed Beauty in recent weeks.
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LASH LIFT MASCARA - BLACK
Award-winner of "The mascara of the decade". After decades of mascara brushes as big as soaked bumblebees, Swedish Sweed Beauty came up with a flexible comb mascara that took our lashes to new heights.![]()
EYELASH GROWTH SERUM
Longer, stronger and denser lashes – this serum delivers exactly the same results as more expensive ones in the same category.![]()
LASH LIFT MASCARA - BROWN
Brown eyeliner and brown mascara - we can't seem to get enough of the natural (and gorgeous) look. In 2021, Swedish brand Sweed Beauty released a new variant of the best-selling mascara Lash Lift Mascara, but now in brown. The brown mascara gives, just like the original, incredible length and volume. The result? Natural lashes with extra everything!![]()
AWARD WINNING
GABRIELLAS FAVORITER
"Jag älskar när hud ser ut som hud. Vårt Miracle Powder låter din hud andas hela dagen och ger en vacker lyster med blurr-effekt.”
INTERVJU: PATI DUBROFF
Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in LA.
SWEED JOURNAL
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Interview: Vincent Ford
Meet our Sweed friend, Vincent Ford. London-based makeup artist known for his thoughtful approach to makeup for mature skin, sharing techniques that enhance natural glow and confidence at every age. Shop Vincent's favorites Sweed products here. WHAT'S YOUR BEAUTY MOTTO? My beauty motto is “balance tells a story”. So it’s all about creating balance on the face to create a full makeup that tells a story about what feature you want to show and what feature you want to fix. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? I would be a 3-in-1 multi-use universally flattering product that you can do a whole makeup with! TOP 3 SWEED PRODUCTS? WHAT MAKES THE MIRACLE POWDER SO SPECIAL? WHAT'S YOUR BEST BEAUTY HACK? My best beauty hack is: apply your foundation or concealer, then smile and see where it creases. Remove the excess with a cotton bud and gently press the product in with your fingers. This helps it stay smooth and last all day. WHAT IS YOUR FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? My favorite look is actually my mother. She passed away a few years ago, but I have such fond memories from when I was in makeup school. She was my model while I was learning. Every time I did her makeup, it made me so happy to see her look at herself and experience what it felt like to have her makeup professionally done. HOW LONG HAVE YOU BEEN WORKING AS A MAKEUP ARTIST? AND HOW DID IT START? I’ve been doing makeup for over 20 years. It started when I was at university, when a theater class I was taking needed a makeup artist. I was the only one who volunteered. I didn’t do a great job, but it made me realize this was something I really wanted to focus on. I later went to makeup school, learned the skills I have today, and the rest is history. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? I think the biggest mistake they make is doing makeup like they’re still 20. As you get older, you have to adapt your makeup skills, the colors, the products you’re using for the skin that you’re in currently. ARE YOU TEAM BROWN OR BLACK MASCARA? I’m actually team both! I love using a brown mascara on the bottom because I think it really brightens the under eye. And a black mascara on the top for a little more drama. FAVORITE SPOTS IN LONDON? My favorite spots for inspiration are the Tate Modern, which is so inspiring, and Kew Gardens. Especially around Christmas time when all the lights and colors make it so beautiful. It really inspires the makeup looks I create.
Sweed in Paris 🇫🇷🩵
Paris, you were a dream 🥐✨ Our first time bringing Sweed to France and what a beautiful welcome at Hôtel de Crillon. Thank you to everyone who joined us! Charly Salvator, Gabriella and Anne-Charlotte Pontabry @kozhuhovska Marie Berenice Fatou N'Diaye and Carrole Sagba Alexandra Herragne, Chynara Kojoeva, Kelly McClain and Gabriella Aliénor, Lorélen Coriton and Juliette Dahirel Myriam Sr Gabriella and Victoria Poniatowski @kikiuhere Marielle Loubet, Louise Garnier, Leslie Dumeix and Clotilde Makeup Artist
Oprah Daily: The Menopause O-wards 2026
Something feels…different. Not our thinning hair or perma-bloat (but we’ll get to those). We’re talking about the cultural shift around menopause in the last year. From Oprah and a group of leading health experts educating the nation on primetime TV last March to the FDA removing misleading warnings on prescription hormone therapy in November, real changes happened, and more are on the horizon. As awareness has increased, there’s also been a groundswell of new formulas and technology from consumer and prescription brands to support you through the critical perimenopausal and postmenopausal years. These 39 winners come from women’s health pros and advocates—and we’ve vetted them just for you. "Just like the hair on your head, your lashes can feel the effects of hormonal shifts, becoming finer, weaker, and more prone to shedding. Not to fret: This clean serum has nourishing and strengthening ingredients like peptides, biotin, keratin, and pumpkin seed oil. “It takes just seconds to swipe it on at night, and it’s become one of those small rituals that makes me feel like I’m really caring for my lashes.” -Rae Ann Herman Read full article here. Shop Eyelash Growth Serum here
Tillsammans kan vi göra skillnad
Vi har slagit ihop oss med Billion Baby Turtles för att stödja deras räddningsprojekt för havssköldpaddor. För varje såld mascara räddar vi en havssköldpadda.
MAKEUP ARTIST PROGRAM
Njut av en rad exklusiva förmåner, inklusive 30% rabatt på alla produkter på sweedbeauty.se när du går med i vårt Makeup Artist Program.
