Bästsäljare
GET THE LOOK
Miracle Powder
Air Blush Cream
Satin Kohl Eye Pencil
Le Lipstick
Lip Liner
GET THE LOOK
Skapa Gabriellas "5 min office look" med flera av våra bästsäljare för en snabb, komplett look.
Alla produkter
COMPLEXION
Miracle Powder
Air Blush Cream
ÖGON
Satin Kohl Eye Pencil
LÄPPAR
Le Lipstick
Lip Liner
Alla produkter
COMPLEXION
Miracle Powder
Air Blush Cream
ÖGON
Satin Kohl Eye Pencil
LÄPPAR
Le Lipstick
Lip Liner
miracle powder
Miracle Powder fungerar som ett magiskt filter på huden. Den otroliga formulan ger en blur-effekt och naturlig lyster.
SWEED X ELISA MAINO
“From the perfect nude lip combos to the radiant bronzer and highlighter powders, every shade is a flawless choice!” - Elisa Maino
NYHETER
NYHET
Quick view
NYHET
Quick view
Modern falsies are wispy, lightweight and next-to-natural. For those who want zero detection lash work, there are even those that mimic gossamer fine hairs for a ‘no lash’ feel. Kim Kardashian, Hailey Bieber, Iris Law and Olivia Rodrigo have all been spotted wearing Swedish brand Sweed Beauty in recent weeks.
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LASH LIFT MASCARA - BLACK
Award-winner of "The mascara of the decade". After decades of mascara brushes as big as soaked bumblebees, Swedish Sweed Beauty came up with a flexible comb mascara that took our lashes to new heights.![]()
EYELASH GROWTH SERUM
Longer, stronger and denser lashes – this serum delivers exactly the same results as more expensive ones in the same category.![]()
LASH LIFT MASCARA - BROWN
Brown eyeliner and brown mascara - we can't seem to get enough of the natural (and gorgeous) look. In 2021, Swedish brand Sweed Beauty released a new variant of the best-selling mascara Lash Lift Mascara, but now in brown. The brown mascara gives, just like the original, incredible length and volume. The result? Natural lashes with extra everything!![]()
GABRIELLAS FAVORITER
"Jag älskar när hud ser ut som hud. Vårt Miracle Powder låter din hud andas hela dagen och ger en vacker lyster med blurr-effekt.”
INTERVJU: PATI DUBROFF
Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in LA.
SWEED JOURNAL
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Sweed in Paris 🇫🇷🩵
Paris, you were a dream 🥐✨ Our first time bringing Sweed to France and what a beautiful welcome at Hôtel de Crillon. Thank you to everyone who joined us! Charly Salvator, Gabriella and Anne-Charlotte Pontabry @kozhuhovska Marie Berenice Fatou N'Diaye and Carrole Sagba Alexandra Herragne, Chynara Kojoeva, Kelly McClain and Gabriella Aliénor, Lorélen Coriton and Juliette Dahirel Myriam Sr Gabriella and Victoria Poniatowski @kikiuhere Marielle Loubet, Louise Garnier, Leslie Dumeix and Clotilde Makeup Artist
Oprah Daily: The Menopause O-wards 2026
Something feels…different. Not our thinning hair or perma-bloat (but we’ll get to those). We’re talking about the cultural shift around menopause in the last year. From Oprah and a group of leading health experts educating the nation on primetime TV last March to the FDA removing misleading warnings on prescription hormone therapy in November, real changes happened, and more are on the horizon. As awareness has increased, there’s also been a groundswell of new formulas and technology from consumer and prescription brands to support you through the critical perimenopausal and postmenopausal years. These 39 winners come from women’s health pros and advocates—and we’ve vetted them just for you. "Just like the hair on your head, your lashes can feel the effects of hormonal shifts, becoming finer, weaker, and more prone to shedding. Not to fret: This clean serum has nourishing and strengthening ingredients like peptides, biotin, keratin, and pumpkin seed oil. “It takes just seconds to swipe it on at night, and it’s become one of those small rituals that makes me feel like I’m really caring for my lashes.” -Rae Ann Herman Read full article here. Shop Eyelash Growth Serum here
SWEED TURTLE HOUSE 🐢🩵
Turtles have always held a special place in my heart and have been part of my family’s story for generations. As the founder of a vegan and clean beauty brand, it felt natural - and deeply important - to give back to animals and help preserve nature. I began 2026 by fulfilling one of my greatest dreams: rebuilding a sea turtle sanctuary in Costa Careyes, Mexico. This deeply personal project reflects Sweed Beauty’s commitment to animal welfare, ocean preservation, and environmental responsibility. The conservation center is founded by the Brignone family in 1983, which for over four decades has worked to protect sea turtles and preserve coastal ecosystems. We are incredibly proud to see the Sweed Blue Turtle House standing on the beach - a symbol of hope and long-term commitment. Here are some highlights from the trip: TURTLE RELEASE We had the opportunity to learn about the many challenges baby turtles face, guided by Caitlin, the marine biologist at the Careyes Foundation, who shared the important work being done to protect them. We’re also incredibly proud to see the Sweed Turtle House finally standing on the beach — a meaningful step in our long-term commitment to animal welfare, ocean preservation, and environmental responsibility. MAKEUP CLASS WITH A VIEW With the beautiful view of the ocean, I held a makeup class focused on the Scandi makeup look. Where I shared my personal techniques, the stories behind each product, and the carefully chosen ingredients that define Sweed. BOAT + PICNIC We took a boat out to a secluded beach for a picnic. The calm ocean, warm breeze, and sound of gentle waves created the kind of setting that invites you to slow down. SOUND HEALING On the last day, we headed to La Copa del Sol for a sound healing session guided by Niki Trosky. A calm, grounding experience that allowed us to reflect, and fully take in all the beautiful moments we had together. HORSEBACK RIDING + MARGARITA & GUACAMOLE CLASS We ended the trip with horseback riding along the beach at sunset, followed by a margarita and guacamole class.
Tillsammans kan vi göra skillnad
Vi har slagit ihop oss med Billion Baby Turtles för att stödja deras räddningsprojekt för havssköldpaddor. För varje såld mascara räddar vi en havssköldpadda.
MAKEUP ARTIST PROGRAM
Njut av en rad exklusiva förmåner, inklusive 30% rabatt på alla produkter på sweedbeauty.se när du går med i vårt Makeup Artist Program.
