"Growing up in a beauty store I discovered my passion for makeup.
I loved how a subtle makeup could transform you into a happier and more confident version of yourself.
My motto for makeup has always been, look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.
All our Sweed products are designed and developed by me, with years in the making.
Everything from formulation to packaging is carefully chosen to reach professional performance"