INTERVIEW: PATI DUBROFF

Sweed in Hamburg & Vienna 🌼

We had a great time in Hamburg and Vienna alongside makeup artist Michael Mayer and influencer Hanna Schumi, who shared their beauty secrets and expertise! Thank you to everybody that joined and made it special 🩵 @meikeunddieminis, Marlena Katharina, Hanna Schumi and Madelaine Mu Semra Hunt @shoppisticated Micheal Mayer, Saidy Elias and Hanna Schumi Karins Kosmos Eva Ynsi

Oprah Daily: The Menopause O-wards 2026

Something feels…different. Not our thinning hair or perma-bloat (but we’ll get to those). We’re talking about the cultural shift around menopause in the last year. From Oprah and a group of leading health experts educating the nation on primetime TV last March to the FDA removing misleading warnings on prescription hormone therapy in November, real changes happened, and more are on the horizon. As awareness has increased, there’s also been a groundswell of new formulas and technology from consumer and prescription brands to support you through the critical perimenopausal and postmenopausal years. These 39 winners come from women’s health pros and advocates—and we’ve vetted them just for you. "Just like the hair on your head, your lashes can feel the effects of hormonal shifts, becoming finer, weaker, and more prone to shedding. Not to fret: This clean serum has nourishing and strengthening ingredients like peptides, biotin, keratin, and pumpkin seed oil. “It takes just seconds to swipe it on at night, and it’s become one of those small rituals that makes me feel like I’m really caring for my lashes.” -Rae Ann Herman Read full article here. Shop Eyelash Growth Serum here

Interview: Naïma Bremer

Meet our Sweed friend, Naïma Bremer — a celebrity makeup artist known for her radiant, glowing looks. Working across runways, Fashion Weeks, and celebrities around the world. We had the opportunity to host a masterclass with her in Amsterdam, where she shared her biggest beauty secrets and best tips. Shop Naïma's favorites here. WHAT'S YOUR BEAUTY MOTTO? My beauty motto is just be your most confident self! IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be like a glowy highlighter. I love glowy highlighters. TOP 3 SWEED FAVORITES? AND WHY? BEST BEAUTY HACK? I think my best beauty hack is applying a glowy powder around the perimeter of the face, it’s truly game-changing. FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? Oh my God, I cannot choose one look. I think I always love just creating really beautiful technical makeup and just to make someone feel powerful. I feel like I did a look with Jasmine Tooks once for Cannes Film Festival, which I love. That makeup look is like one of my tops, but I can't choose one. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? TOP 3 SPOTS IN AMSTERDAM? I'm like a beauty junkie, so for sure Douglas. You can buy Sweed there, by the way! I love Bijenkorf as well. Another place where I love to buy beauty, and I love Van Stapele Koekmakerij is like the best cookies in the world. If you're in Amsterdam, you have to get them and get a big box. Amazing! TEAM BLACK OR BROWN MASCARA? I myself am team black mascara. But I do love brown mascara when I am working on really fair skin and want to create something natural. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? I think the most common mistake that I always see is that people don't hydrate the skin enough and maybe overusing powder, I would say. HOW LONG HAVE YOU WORKED AS A MAKEUP ARTIST? I started makeup probably at like 14 years old. Like, no kidding, I had a full makeup kit and everything. So I've been doing it for over 2 decades already. HOW DID IT ALL START? I think my love for beauty started literally just watching my mom do her skincare, put on her lipstick every single day, taking care of herself.