Sweed Journal

Cloud Mascara Launch Event - Sweden Edition

It’s near-summer in Stockholm, which means there’s a palpable excitement in the air for the warm days ahead. On Wednesday, June 15th, we hosted a lunch at Dramatenterassen to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm day in June, our closest friends and industry colleagues descended in Stockholm City to fete our newest addition over a beautiful summery lunch, over-looking Nybrokajen. The lunch was intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the story and passion behind it. “The Cloud Mascara is like a piece of René Magritte art! It will take your lashes to surrealistic lengths and volume beyond your imagination,” said Gabriella. Among the group of guests were Leyglow, Pamela Granholm, Jannike Nordström, Clara Hallencreutz Fares, Anitha Clemence, Rebecca & Fiona and many more — all in all, a group of women with serious beauty knowledge and style.   Gabriella Elio och Clara Hallencreutz Fares Bisse, Vanessa Valderrama och Marianne Scheja Dramatenterassen, Stockholm  Pamela Granholm (Beautybypami) och Emelie Jonsson  Dramatenterassen, Stockholm  Gabriella Elio  Clara Hallencreutz Fares, Anitha Clemence och Fiona FitzPatrick Johanna Östman Livijn och Valerie Wigardt Dramatenterassen, Stockholm  Fatima Maziad (Fmaaziad) och Dilay Aksak Acat (Lifeofdilay)  Marianne scheja, Rebecca scheja, Marion Kronberg och Fiona FitzPatrick Dramatenterassen, Stockholm  Gabriella Elio och Julia Dursun Ida-Sofia Klingspor, Lila Nguyen och Erika Boss  Johanna Östman Livijn Sabine Onar Haddad, Gabriella Holmgren (Littlesisterholmgren) och Evelina Forsell Gabriella Elio och Clara Hallencreutz Fares   Thank you to everyone that came and made this day unforgettable. We are forever grateful! Xx, Team Sweed

Beauty Insiders with Gabriella Elio

Beauty insiders är ett format där vi träffar några av världens mest berömda makeupartister som ofta ses använda Sweeds produkter. Vi är vana att beundra deras arbete på avstånd, men Beauty insiders tar dig med på en exklusiv intervju där vi får ta del av deras favoritprodukter och skönhetstips.