Sweed Journal
Sweed in Germany 🇩🇪🩵
Had the best time in Germany! 🐶🩵✨ We celebrated the launch of The Hair Serum in Munich and Berlin, truly incredible experience. Thank you for everyone that came and made it special. Özge Ertug Chiara Paatsch Dülberg @sophieew, Leo Balys and Lara Spengler Masha Sedgwick @michelle_effpunkt Sharon Berkal, Silke Spengler and Stephanie Neubert Lea Maleen Nadine Koca Beate Finken-Christmann Nastja Lea Maleen, Sarah Rohde and Kristin K. Shop The Hair Serum here.
Cloud Mascara Launch Event - Europe Edition
It’s near-summer in Europe, which means there’s a palpable excitement in the air for the warm days ahead. A couple of weeks ago, in week 26, we visited three different countries to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm days in June, our closest friends and industry colleagues descended in London, Amsterdam and Hamburg to fete our newest addition over a beautiful summery lunch.The events were intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the story and passion behind it. “The Cloud Mascara is like a piece of René Magritte art! It will take your lashes to surrealistic lengths and volume beyond your imagination,” said Gabriella. Among the group of guests were Murielle Van Schaik, Johanna Olsson, Anna Olsson, Jacinta Spencer, Chynara Kojoeva, Gemma Peace and many more — all in all, a group of women with serious beauty knowledge and style. Murielle Van Schaik and Gabriella Elio Sanne Kreikamp Jansz, Amsterdam Margriet Hutting, Jessie Meding, Merle Switynk and Sanne Kreikamp Gabriella Elio and Yasmin Salmon Jansz, Amsterdam Laura van Egdom and Sandra Bierens The Ivy, London Marloes de Jong and Gabriella Elio Merle Switynk Jansz, Amsterdam Candle Siërra and Emmy Klomp Candle Siërra and Gabriella Elio Gemma Peace and Mikai Mikai Sandra Bierens and Esmee Huiden Petite Tortue, Hamburg Petite Tortue, Hamburg Björn Mohamadmoesman and Gabriella Elio Thank you to everyone that came and made this day unforgettable. We are forever grateful! Xx, Team Sweed
Cloud Mascara Launch Event - Sweden Edition
It’s near-summer in Stockholm, which means there’s a palpable excitement in the air for the warm days ahead. On Wednesday, June 15th, we hosted a lunch at Dramatenterassen to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm day in June, our closest friends and industry colleagues descended in Stockholm City to fete our newest addition over a beautiful summery lunch, over-looking Nybrokajen. The lunch was intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the story and passion behind it. “The Cloud Mascara is like a piece of René Magritte art! It will take your lashes to surrealistic lengths and volume beyond your imagination,” said Gabriella. Among the group of guests were Leyglow, Pamela Granholm, Jannike Nordström, Clara Hallencreutz Fares, Anitha Clemence, Rebecca & Fiona and many more — all in all, a group of women with serious beauty knowledge and style. Gabriella Elio och Clara Hallencreutz Fares Bisse, Vanessa Valderrama och Marianne Scheja Dramatenterassen, Stockholm Pamela Granholm (Beautybypami) och Emelie Jonsson Dramatenterassen, Stockholm Gabriella Elio Clara Hallencreutz Fares, Anitha Clemence och Fiona FitzPatrick Johanna Östman Livijn och Valerie Wigardt Dramatenterassen, Stockholm Fatima Maziad (Fmaaziad) och Dilay Aksak Acat (Lifeofdilay) Marianne scheja, Rebecca scheja, Marion Kronberg och Fiona FitzPatrick Dramatenterassen, Stockholm Gabriella Elio och Julia Dursun Ida-Sofia Klingspor, Lila Nguyen och Erika Boss Johanna Östman Livijn Sabine Onar Haddad, Gabriella Holmgren (Littlesisterholmgren) och Evelina Forsell Gabriella Elio och Clara Hallencreutz Fares Thank you to everyone that came and made this day unforgettable. We are forever grateful! Xx, Team Sweed