Events

It’s near-summer in Europe, which means there’s a palpable excitement in the air for the warm days ahead. A couple of weeks ago, in week 26, we visited three different countries to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm days in June, our closest friends and industry colleagues descended in London, Amsterdam and Hamburg to fete our newest addition over a beautiful summery lunch.The events were intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the...

It’s near-summer in Stockholm, which means there’s a palpable excitement in the air for the warm days ahead. On Wednesday, June 15th, we hosted a lunch at Dramatenterassen to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm day in June, our closest friends and industry colleagues descended in Stockholm City to fete our newest addition over a beautiful summery lunch, over-looking Nybrokajen. The lunch was intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud...

Vi firade vårt projekt Sweed x Billion Baby Turtles och det senaste produktsläppet: No Lash Cluster, bryn pennor och mycket mer med våra älskade Sweed Babes i Stockholm. Eventet genomfördes tillsammans med våra beauty vänner från Pixi. Maria Stappe & Kerstin Lindström Hanna Lindblom & Emelie Johansson Felicia Kjellgren & Katarina Guven Sandhra Johnsson & Jennifer Kråik Micaela Espinoza & Jessica Hedman Gabriella Elio & Kenza Zouiten Chloe Lilo   Tack till alla som kom och hade det kul med oss! Vi längtar redan till vårt nästa event 🥰💙 Bästa, Sweed Team

From our launch with the talented Finish Beauty Profil Ida Ekman.  Releasing two different lashes. The first one called ” Ida Ekman 3D” and the other one is called ” Ida Ekman Flair”. We held an event with Polhem PR in Finland.