Mascara of the Year!

We are beyond proud and happy to announce that our Lash Lift Mascara won the prestigeous price 'Mascara of the year' at the annual Daisy Beauty Awards yesterday night. The other nominees in the best mascara category were; Dior Diorshow Iconic Overcurl Mascara, Bourjois Volume Glamour Oh Oui!, Huda Beauty Legit Lashes Mascara and IsaDora 10 Sec High Impact Volume Mascara. 

Winner motivation

"Innovative brush that sweeps the track with both competitors and stubborn lashes. With a few swipes, the lashes have gained volume, separation and fantastic intensity. It is so easy to use that every happy amateur appears to be a pro. Plus for joy-spreading packaging that is clearly visible in the makeup bag."

Some words from our founder Gabriella Elio

“We launched this mascara by the end of November 2020 and I remember it was
nominated for 'Mascara of the year' award days before it hit the market. We learned very quickly that this mascara had a solid fan base already before launch after being reviewed by the most prestigious beauty editors. All the requests and positive feedback have been incredible from day one. I must say I never experienced anything like this during my 19 years in the beauty industry. All the organic love our customers share on social media for this mascara is incredible.

Thank you Daisy Beauty for the award. And thank you to all the picky beauty nerds and beauty editors out there involved in this award. It's the most prestigious beauty award you can win in Scandinavia. This means the world to us. I still need to pinch myself to realise that this just happened. And omg! I still can't believe we won against giants like Dior "Dior show overcurl mascara" and Huda Beauty "Legit lashes". I could've never dreamed about this in a million years."

Thank you, thank you, thank you to all our Sweed babes!