The Story Behind Sweed

Vad betyder namnet "Sweed" ?

Ordet Sweed är en lekfull kombination av Sweden och sweet (som betyder söt på engelska) i ett ord. Gabriella ville hylla sitt hemland Sverige och den runda boxen får en att tänka på sötsaker och macarons. Hon har alltid älskat hur glad och lugn hon blir av just den blå nyansen som Riva båtarna har och som får henne att tänka på det turkosa vattnet i medelhavet.

Det tog Gabriella 2-3 år att hitta någon som kunde ta fram den ikoniska runda Sweed-asken eftersom det var en ny innovation som inte existerade på marknaden ännu.

Gabriella var besatt av idén att boxen behövde ha en rund form. Alla andra fransar som redan fanns var förpackade i fyrkantiga askar. Sweeds design och kvalité är väldigt annorlunda mot allt annat som finns där ute och därför var det viktigt för henne att förpackningen skulle sticka ut och vara helt unik.

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Sweed
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